Thankyouthankyouthankyou for every single submission that came across my computer screen… there were literally thousands. Some of you submitted dozens at a time, frequently checking back to see if any of the entries had won! And some of you submitted just one, as was the case with the winning entry, HELP IS HERE. I heard from old teachers, roommates, suitors, and even winery owners. We had so many crazy-good entries that we now have the urgent desire to create a line of t-shirts inspired by them!
We started Modern House Wines as a lark 2 years ago… using good wine, inventive graphic design, and modern- day nomenclature; frequently using the expressions from the subject lines of my email communications, like: Thrilled For You, Pls Forgive Me, With Love, Expensive. My dad irreverently + aptly came up with Swell Swill + 101 points. My friend Ruthie Sommers came up with Lucky Night. And Andy Spade came up with Thank You, which quickly became Merci due to copyright issues.
We promoted the MHWs as YOUR HOUSE WINE/ GIFT WINE/ PARTY WINE, which seemed to resonate in big way… soon after the wines were featured on the Today Show + in Vogue, Parade, Sunset, In Style, and Oprah’s O list– by the help of sisters/ world-class cake bakers/ wine club members/ and generous friends. There have been dozens upon dozens of fingerprints behind the sweet success of these wines.
In the fall we want to begin introducing the Modern House Wines into the wholesale market, and would LOVE, LOVE any thoughts/ feedback/ ideas.